On an average 20% (1 out of 5) of the installed apps are not used by the users. App once downloaded by the users should be continuously monitored and track of active users on the app should be maintained and analysed to get an overall success result of the respective app. It plays a vital role for targeting right audience, converting them to your regular customers and boosting your business to great heights. As the device and technology changes, Appsnomy changes it’s marketing techniques.